Demystifying Ghostwriting - The Secret Weapon of Financial Thought Leaders

Did you know that some of your favourite business books were not written by the author on the cover? Would you agree that most successful people don’t have the time to write a full book to teach everyone about their experiences? How are we ever supposed to learn from the greats if they don’t have time in their busy schedules to write a 200 page book?

The answer is ghostwriting. 

Ghostwriting is common practice in the B2B industry, particularly among entrepreneurs, thought leaders and finance professionals. Of course, some entrepreneurs take the time to write their own books and both options have many advantages. But if you are a time-poor, experience-rich professional it makes more sense to work with a trusted partner to bring your vision to life.

Writing a book is a complex task and using a ghostwriter gives you the best chance to convey your ideas in a succinct and powerful narrative, while still being able to run your own business and focus on your clients.

Ghostwriting allows you to work in partnership with skilled writers who will spend time learning about yourself and your business. This process allows you to spend more time in ideation while someone else takes care of the intricate process of writing those ideas down.

Business books are such a powerful tool for businesses. They can be lead generators, a nice gift for existing clients, or a way to pivot your experience of business into another field such as coaching or public speaking.

In the financial world, ghostwriting is used as an essential skill to narrate complex topics in a way that the average reader will understand and enjoy. Your time is quite literally money so by using a ghostwriting service to take care of the work involved in writing a book you are putting more time back into your diary and, therefore more money back into your business.

In this series of blogs, we will look at the many reasons why ghostwriting is such a valuable tool for your business. We will explore the ROI of ghostwriting, consider the ethics of partnering with a professional writer on such an important project,  and look at the many benefits of having multiple books under your name while also running a successful business.